Consumers crave credible online resources, particularly in times when misinformation is rife — during election years and global crises, for example. For publishers, it’s a time to crack down on deceptive and damaging advertising to protect their own integrity — and the integrity of their advertising brands.

In this report, we explore the significant risks associated with deceptive advertising, the severity of the issue, the outcomes for publishers and how the industry is looking to technology and private marketplaces to tackle the problem.