While many mobile app publishers have struggled with monetization over the years, there are strong signs that the tide is turning and the mobile app channel has a lucrative future.
However, the mobile ecosystem is chock full of bad actors looking to take advantage of legitimate publishers, advertisers, and users.
Covered in this playbook:
- Why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat.
- Examine why your ad quality solution should integrate an SDK as well as key aspects to that toolkit and integration.
- Best practices when it comes to working with ad quality providers and monetization partners.
