The ability to control, view and be aware of the advertising being served on a website is vital in an era of fake news, malicious ads and online scammers.
In partnership with Digiday, we surveyed 100 publishers to discover how publishers are affected by the way ads are bought and delivered in the programmatic era, particularly malicious, offensive and poor quality advertising. The findings show that publishers are eliminating ad revenue, and that the process of dealing with offensive and poor quality ads is consuming too much of their time.
Covered in this E-book
- Why publishers prefer to lose ad revenue
- How publishers deal with offensive and poor quality ads
- Who should be taking responsibility for quality
