The ability to control, view and be aware of the advertising being served on a website is vital in an era of fake news, malicious ads and online scammers.
In partnership with Digiday, we surveyed 100 publishers to discover how publishers are affected by the way ads are bought and delivered in the programmatic era, particularly malicious, offensive and poor quality advertising. The findings show that publishers are eliminating ad revenue, and that the process of dealing with offensive and poor quality ads is consuming too much of their time.
Covered in this E-book
Why publishers prefer to lose ad revenue
How publishers deal with offensive and poor quality ads
Who should be taking responsibility for quality
From Malvertising to Diet Supplements
How GeoEdge Blocked Malicious Ads
at No Charge for Crist CDL
Crist CDL has seen
improvements in every Highlightmetric that matters:
+ Revenue increased by more than 200%
+ Page views increased by 45%
+ Total users and sessions increased by 65%