As fed-up users enter an ad-blocker arms race at unprecedented rates, tech giants like Google and Apple are cracking down on sites whose resource-heavy ads destroy user experience.
Chrome will now begin blocking abusive ads that covertly leach users CPU resources, bandwidth and battery in order to save users' batteries, data plans, and provide users with a quality user experience. This guide will help you navigate the new standards and make sure that better ads won’t mean worse revenues.
Covered in this report:
- An in depth look at how user experience is affected by CPU draining ads
- Strategies to navigate new standards without losing revenue
- How publishers can uphold user experience with and beyond Chrome
