Video advertising has proven a handy medium for delivering malware, and there's a growing trend of phishing attacks.
This playbook looks at numerous factors affecting video ad user experience, including formats, security concerns, and latency. The playbook dives into best practices for evaluating various pieces of video technology including the player and the ad server.
This playbook covers:
- Programmatic challenges and potential opportunities for video ads
- Different formats, security concerns, and video ad latency
- Best practices for video tech, including player and ad server
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