In the programmatic market, ad security and ad quality tools are critical for optimal page performance and the increased monetization opportunities it delivers. The next stage of programmatic advertising will be built on ad security and ad quality.
The same tools used by publishers and platforms to ensure ad security and quality can also be used to improve ad performance. Using data-driven knowledge, we can now safely conclude that there is a direct link between security and performance.
In this guide, you’ll learn:
- How leading publishers and platforms use ad quality and security tools to improve their business and revenue.
- Some key considerations for selecting ad quality partners that can drive better performance, and help digital businesses meet their goals.
- Ways to find the security and quality partners that can best meet performance-related goals and business KPIs.
