Part A: The Relationship Between Ad Quality and Performance
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Programmatic advertising is growing on a massive scale. This revolution has taken into account both ad security and ad quality, with a simultaneous focus on meeting the high standards that publishers have in place for both.
While programmatic is an important part of business strategy for both advertisers and publishers, all stakeholders must ultimately develop the right strategies for addressing the KPIs that matter to their particular business.
In this guide, you’ll learn:
More about the rise of programmatic, and how quality assurance is critical to navigating the programmatic market today.
How to make informed and data-driven decisions on how quality assurance and security tools can work to your benefit.
Ways to approach vendors to best optimize performance and maximize your revenue.
The Relationship Between Ad Quality and Performance
How GeoEdge Blocked Malicious Ads
at No Charge for Crist CDL
Crist CDL has seen
improvements in every Highlightmetric that matters:
+ Revenue increased by more than 200%
+ Page views increased by 45%
+ Total users and sessions increased by 65%