Programmatic advertising is growing on a massive scale. This revolution has taken into account both ad security and ad quality, with a simultaneous focus on meeting the high standards that publishers have in place for both.
While programmatic is an important part of business strategy for both advertisers and publishers, all stakeholders must ultimately develop the right strategies for addressing the KPIs that matter to their particular business.
In this guide, you’ll learn:
- More about the rise of programmatic, and how quality assurance is critical to navigating the programmatic market today.
- How to make informed and data-driven decisions on how quality assurance and security tools can work to your benefit.
- Ways to approach vendors to best optimize performance and maximize your revenue.
