The popularity of native ads continues to grow, with increasingly more publishers accepting the well-liked format.
While publishers are aware of the benefits of the ad format – they are less aware of its risks and the high costs associated with bad native ads, especially those containing malware. In this whitepaper, we dive into what native ads are and look at those risks.
This playbook covers:
- In-depth exploration of the ethics, technology and security implications of serving native ads
- Post-click risk for malvertising - specifically in the landing page
- The relative ease in which bad actors insert malicious third-party scripts and codes into native ad units
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