As digital ad products get more complex, they require more and more heavy lifting when it comes to QA.
Native integrations, custom video and other rich media products take more resources to process, with some publishers’ ad ops teams spending up to 40% of their time just on creative QA.
While publishers struggle to perform comprehensive testing on ever-developing ad formats, they’re developing an ad compliance blind spot. This paper looks at how publishers and agencies handle QA in the ad ops process and how it can be made smoother and faster.
Download this paper to learn:
- The consequences of inadequate QA for publishers and their audiences
- The problem hotspots in the ad ops process, and when it’s most expensive to fix them
- How automation can solve these problems from the publisher's testing phase to post-launch follow up
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