Tech giants like Google and Apple are cracking down on sites whose intrusive ads slow page speeds, while fed-up readers are entering an ad-blocker arms race at unprecedented rates. In the face of this level of pressure, publishers are finally shifting their focus toward where it should have been all along: user experience. The problem: Most of them have no roadmap to chart their course until now.
This guide will help you understand how to identify and protect against ad-hosted malware, or “malvertising” (public enemy number one to user experience); how to maximize security for your readers and how to tighten your control over the creative that hits your site.
In this guide, you’ll learn:
- How to identify and protect against ad-hosted malware, or “malvertising”
- How to maximize security for readers and tighten control over the creative that hits your site.
- How to build and empower a product team that will support the UX mission while maintaining effective ad operations
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