Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis.
The growth of programmatic has only exacerbated the problem, creating an environment where media companies are pressured to sell every last scrap of available advertising inventory on a growing menagerie of exchanges. For many, diving into the programmatic waterfall also means opening the floodgates to a sea of sketchy formats and fraudster looking to use display ads to extort cash and distort clicks..
What you'll learn:
- Shifts in the digital ecosystem are creating the biggest vulnerabilities
- Formats are most likely to be compromised
- How ad tech is helping advertisers fight backs
- What a Malvetising attack looks like from the inside
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