THE BATTLE AGAINST AUTO-REDIRECTS
SAVING PUBLISHERS AND ADVERTISERS
$1.13 BILLION ANNUALLY
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The report will cover:
Their evasive tactics.
The emergence of redirects.
The discovery of redirect code.
Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes them, or a protocol that remains hidden and enables click fraud.
Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud.
A SNAPSHOT OF AUTO-REDIRECTS:
Auto-redirects make up 48% of all malvertising events, with malicious URL pre-click far behind at 18%.
Redirect Geographic Breakdown
The US accounts for 48% of auto-redirects, nearly five times as many Canada (the second most targeted) and Australia (the third most targeted).
Auto-Redirect Device Breakdown
A total of 27% occur on desktops and 72% on mobile devices, with 57% on iOS and 15% on Android.
Protect Your User's Experience
"Auto-redirect attacks are costing both publishers and advertisers money and are responsible for disrupting hundreds of millions of impressions monthly. I am proud that the GeoEdge team is able to not only shine a light on this harmful phenomenon, but make a serious leap in resolving it."
Amnon Siev
CEO GeoEdge
North America:
261 Madison Avenue
New York, NY 10016
Israel:
3 Hanechoshet Street
Tel-Aviv, 6971068
Call us:
1-855-GEO-EDGE
(+1-855-436-3343